It may seem like Apple is behind the competition a lot of the time. The company appeared to be slow to developments like widgets, bezel-less displays with camera notches and screens with high refresh rates. And with the iPhone 16 Pro, it appears to once again be late to the party, bringing generative-AI features and a real button for the camera to its 2024 flagship. But if you'll allow me to play therapist for a moment, I think it's not that Apple is slow. I think Apple is cautious. Perhaps overly so.

Caution on its own isn't a bad trait — in fact, it could be considered thoughtful. Rather than rush to the cutting edge with its peers, Apple deliberates, usually finding a slightly different approach that is often an improvement on what's out there. Just look at the Vision Pro headset or Apple Silicon. Or even the iPod, the iPad and the AirPods, which were far from the first of their kind when they launched.

With the iPhone 16 Pro, the focus is on cameras and Apple Intelligence. The problem is, Apple Intelligence isn't quite here yet. We can test some features in the developer beta that's currently available, but that's not necessarily the same as the experience the public will get when the update rolls out in October. It’s not unprecedented for new iPhones to launch without some marquee features, sure, and thankfully there's still plenty that the iPhone 16 Pro brings. From Camera Control, the Fusion Camera and other video-related updates to slightly bigger displays and iOS 18, the iPhone 16 Pro and Pro Max are intriguing successors, even absent the vaunted Intelligence features that are still to come.

Apple iPhone 16 Pro

The iPhone 16 Pro is a great flagship with excellent, fast cameras and editing tools. But you may need to charge it more than once to last all day.

Editors’ note: The current score reflects our experience with the hardware and iOS 18 features that will be available to users at launch. We will evaluate Apple Intelligence and other post-launch features over the coming weeks and months, and may adjust our review score if warranted.

Apple iPhone 16 Pro Max

The iPhone 16 Pro Max offers excellent cameras and editing tools, a large roomy screen, long battery life and the best that Apple has to offer. 

Editors’ note: The current score reflects our experience with the hardware and iOS 18 features that will be available to users at launch. We will evaluate Apple Intelligence and other post-launch features over the coming weeks and months, and may adjust our review score if warranted.

The iPhone 16 Pro’s design and displays

I’m getting deja vu. Looking back at my review of the iPhone 15 Pro, I see a picture of that phone and its predecessor lined up side by side to show just how much thinner the bezels are. Apple has once again trimmed the borders on its flagship phones, but while doing that enabled it to reduce the handsets’ size in 2023, this year it allowed the company to cram in larger screens without much change in footprint.

The iPhone 16 Pro and Pro Max displays have increased in size from 6.1 inches and 6.7 inches up to 6.3 inches and 6.9 inches, respectively. Both handsets have grown ever so slightly, too, by just under 1mm in width and about 3mm in height.

Basically, the iPhone 16 Pro and Pro Max are a hair wider and taller than their predecessors, but maintain the same 8.25mm (0.32-inch) profile. And yet, in spite of this minimal change, you won’t be able to keep your old cases if you’re upgrading from an iPhone 15 Pro to an iPhone 16 Pro.

Not only would the cases not quite fit, you’d also need something with either a cutout or a sapphire crystal and conductive layer to be able to use the new Camera Control. Of course, Apple sells compatible cases, as do some third parties like Otterbox, so you have plenty of options.

I’ve spent most of this year’s hardware review season remarking how Samsung and Google’s flagships feel like iPhones, and I’ve now reached a strange inception point. As I’ve been comparing competing phones for this review, I’ve been surrounded by about a dozen handsets from all these different companies on my couch, including last year’s iPhones, the Galaxy S24 Plus and the Pixel 9 Pro and Pro XL. Trying to figure out which one is the iPhone has become more confusing than ever, as they all feel similar in build. The best way to verify at a glance is looking at their camera arrays or my wallpaper.

All that is to say that the iPhone 16 Pro feels similar to its predecessor, which is what these other companies have been attempting to emulate. Apple would be right to feel flattered by this imitation, and yet I have to wonder if it’s time to do something different. Google’s Pixel 9 Pro is actually a whole six grams lighter than the iPhone 16 Pro at 221 grams (7.79 ounces), and I’m absolutely smitten by its rich pink hue and shiny edges. Though I like the new golden Desert color for the iPhone 16 Pro, I do wish Apple’s premium flagship had more fun and vibrant exteriors. That said, I do love the base iPhone 16 in pink, teal and Ultramarine.

Camera control is (not) just a button

Arguably the biggest change to the iPhone 16 lineup, not to mention the iPhone 16 Pro, is the introduction of Camera Control. This is a button on the right side of the device, which has touch and pressure sensors on it to enable greater control with swipes and semi-presses. (That’s in addition to the Action Button on the top left that was added to last year’s Pros, and carries over to the iPhone 16 and iPhone 16 Plus, too.)

One of the things this was supposed to do was let you push lightly on the button to trigger focus, similar to what half pressing a DSLR shutter button would do. That function won’t be available at launch, so I can’t say if it’s effective.

But by and large, Camera Control is a very Apple approach to a feature that has been around for years. From phones by Sony and Nokia with dedicated shutter buttons to Android handsets with hardware-based double-click shortcuts, the notion of quick access to your camera without having to futz with the screen is a popular one. For good reason, too — I’ve hated having to swipe or long-press the icon on my iPhone’s lock screen in the past, and even though I could set the iPhone 15 Pro’s Action button to open the camera, it just wasn’t positioned well and I’d have to give up my mute button.

So Apple isn’t breaking new ground with its hardware shortcut for a frequently used app. But it does do a few things differently with the touch sensor. You can swipe on it to tweak things like exposure, zoom levels and tone, and the half-press still works as a way to select options or go back out of menus within the new Camera Control interface. In theory, it’s a nice way to make changes on the fly.

In reality, there were a few issues, and they largely have to do with placement. The button sits a little farther from the base of the phone than I’d like, so my fingers have to reach a bit more to press it, whether I was in landscape or portrait mode. This wasn’t usually a problem when I had both hands free and could steady the iPhone with my other hand and readjust my grip.

But if you’re trying to take a quick shot with just one hand, the button’s location can feel unintuitive. Of course, everyone has different finger lengths and ratios, so it’s entirely possible that other people find this logical. It also depends on your grip — if you’re cradling the bottom of the device in your palm, it’s harder to maneuver. If you’re covering part of the screen and reaching for the button head on, it’s slightly easier to use camera control.

Still, even for those with the strongest claws, swiping and half-pressing and double-half-pressing on the sensor is tricky. I was only ever really able to do that if I had my thumb holding up the bottom edge and my middle, ring and little fingers steadying the right end of the phone. Maybe this is a new camera grip I just need to relearn for this button.